Published on: September 15, 2026
New Delhi, 15th September 2026: Arena Media India, a part of Havas Media India, has won the integrated media mandate for Ashiana Housing, one of India’s established senior living developers. The mandate was awarded following a competitive multi-agency pitch process.
Led by Manish Sharma, President, Arena Media India, the mandate will be managed out of the agency’s Gurugram office.
With over 45 years of experience, Ashiana Housing has built a strong presence across three key categories Senior Living Homes, Kid Centric Homes (KCH) and Premium Homes. The brand has built its reputation on quality, transparency, timely delivery and a strong foundation of trust, with a focus on creating thoughtfully designed homes and communities that respond to evolving consumer needs. Ashiana is also recognised as India’s No.1 Senior Living brand, having received the recognition for the ninth time in a row by Track2Realty.
With this win, Arena Media India will spearhead Ashiana Housing’s integrated media strategy spanning traditional media, digital platforms, audience intelligence, strategic partnerships and data-led media solutions. The agency’s remit will include media planning and buying, audience targeting and data-led solutions, aimed at strengthening the brand’s market presence, deepening consumer engagement and supporting its business growth.
The win further strengthens Arena Media India’s momentum, following recent mandate wins including Samsung, Aakash Institute and Keo Karpin, reinforcing the agency’s growing reputation for delivering integrated, future-ready media solutions.
Commenting on the partnership, Ankur Gupta, Joint Managing Director at Ashiana Housing Limited, said “As we continue to strengthen our presence across markets, we were looking for a strategic partner who could bring together consumer understanding, integrated capabilities and future-focused media thinking. Arena Media India’s strategic approach, collaborative mindset and strong understanding of our business ambitions made them the ideal choice. We are excited to partner with the team as we continue building meaningful connections with senior audiences and their families and accelerate the next phase of our growth journey.”
Uday Mohan, Chief Operating Officer, Havas Media & Arena Media India, added, “The appointment reflects Arena Media India’s continued momentum and our ability to deliver integrated media solutions that create measurable business impact. Powered by Converged.AI, Havas’ AI-enabled operating system, we combine data, technology and human expertise to help brands make faster, smarter decisions while building more connected consumer experiences. We are excited to bring these capabilities to Ashiana Housing as it enters its next phase of growth.”
Archana Aggarwal, Chief Growth Officer, Havas Media Network India, said, “Ashiana Housing has built a strong and trusted position in the senior living category and has been recognized as India’s No.1 Senior Living brand for the ninth time in a row by Track2Realty, and its next phase of growth presents an exciting opportunity to bring sharper consumer understanding and connected media thinking into the mix. At Havas Media Network India, we believe growth comes from understanding what drives people and translating those insights into experiences that create stronger brand and business outcomes. We look forward to partnering with Ashiana Housing to build greater relevance with evolving senior audiences and their families and unlock new avenues for sustainable growth.”
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