Published on: September 11, 2026
Grapes Worldwide has entered into a strategic partnership with U.S.-based independent agency Alice & Albert Inc. to establish a Global Strategic Partner Network aimed at helping brands navigate and grow across international markets.
The partnership is designed to connect brands with local market expertise, strategic guidance and integrated execution, enabling them to enter new geographies while maintaining cultural relevance and business effectiveness.
The collaboration brings together the complementary capabilities of the two independent agencies. Alice & Albert Inc. brings expertise across U.S. market strategy, brand building, creative, content, influencer marketing, partnerships and growth. Grapes Worldwide contributes integrated capabilities spanning creative, media, public relations, technology, AI, commerce and data-driven marketing, backed by a team of more than 250 specialists.
Through the partnership, the agencies will work together to create and execute cross-market solutions for brands looking to expand into North America, India and other international markets. The network will provide clients with access to experienced local leadership while leveraging specialist capabilities and scalable execution across markets.
Shradha Agarwal, Co-Founder & Global CEO of Grapes Worldwide, said: “The future of agency growth isn’t about opening offices in every country. It’s about building trusted local partnerships backed by world-class execution. Through our Global Strategic Partner Network, we’re bringing together the best of local market intelligence with India’s integrated delivery capabilities. This model allows brands to think globally, execute efficiently, and remain culturally relevant in every market they enter. Alice & Albert is an important milestone in that journey, and we’re excited to build many more such partnerships across the world.”
Jenn Moyer-Smith, Co-Founder of Alice & Albert Inc., said: “India is one of the world’s most dynamic growth markets, and we see opportunity moving in both directions: U.S. brands want a credible path into India, while Indian companies are looking to build real relevance in North America. This alliance connects local market intelligence with the creative, strategic and executional capabilities brands need to make that move successfully. It gives clients a smarter way to grow internationally without losing what makes them locally meaningful.”
Sini Magon, COO & Global Partner at Grapes Worldwide, added: “Today’s brands are looking for partners who can combine local cultural understanding with the ability to execute at scale. This collaboration creates exactly that. By bringing together Alice & Albert’s strategic and creative expertise with Grapes Worldwide’s integrated capabilities across Creative, Media, AI, Technology, PR, and commerce, we can offer clients a seamless model for international growth while maintaining consistency, speed, and measurable business impact.”
Grapes Worldwide and Alice & Albert Inc. are already exploring opportunities to assist brands expanding between North America and India. The agencies may also broaden the network over time by partnering selectively with specialist agencies in other priority markets.
The partnership comes against the backdrop of India’s continued economic growth, creating opportunities for U.S. businesses seeking to enter the Indian market and India-based companies looking to strengthen their presence in North America.
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