Published on: August 28, 2026
Bloomingdale Public Relations has appointed Parikshit Sharma as Regional Director – Southeast Asia, strengthening its leadership presence in the region. Based in Singapore, Sharma will head the agency’s Singapore operations while overseeing its business across Southeast Asia, including the India-Singapore corridor.
Sharma brings more than two decades of experience spanning marketing, brand activation, experiential strategy and consumer engagement. Over the course of his career, he has held senior positions at DDB Mudra, Ogilvy Action, Wunderman Thompson and Havas Media Group.
Having been based in Singapore since 2018, Sharma has worked with brands across ASEAN and Australia, advising them on retail, activation and digital engagement. His experience includes relaunch initiatives for brands such as Intel and Nokia.
At Bloomingdale PR, Sharma will be responsible for growing the agency’s Singapore client portfolio, strengthening its capabilities across Southeast Asian markets and supporting brands looking to expand between India and the region.
Diana Fernandes, Founder & Group CEO, Bloomingdale Public Relations, said: “We have always seen Singapore as a hub for Bloomingdale, not simply another market we operate in. It gives us a vantage point into Southeast Asia and allows us to build relationships with the region’s brands, businesses, media and decision-makers from within the ecosystem. As we deepen our presence across SEA, we wanted leadership on the ground that could think beyond Singapore and help us build the region as a connected communications market.
That is also why we deliberately looked beyond traditional PR backgrounds. Communications has changed dramatically. It now sits at the intersection of business, culture, technology, consumer behaviour and reputation, and the best communications leaders need to understand that larger picture. Parikshit brings that wider lens, along with the experience of building brands and understanding businesses from multiple perspectives.
His ability to look at communication beyond the traditional boundaries of PR makes him a natural fit for where Bloomingdale is headed. We believe his experience and perspective will help take our PR offering to the next level and strengthen our ability to create meaningful impact for clients across Southeast Asia.”
Commenting on his appointment, Parikshit Sharma said: “Throughout my career, I have been driven by one fundamental question: what makes people notice, trust, and choose a brand. That understanding has shaped my approach to communication and reputation building. Today, PR is no longer just about media coverage. It is about understanding the business, the consumer, the culture and the reputation of a brand, and bringing those perspectives together.
Southeast Asia is also not one market. Each country has its own media landscape, consumer behaviour, business culture and regulatory environment. Having worked across ASEAN, India, Africa and Australia, I see an opportunity to build a regional practice that understands those differences while helping brands navigate them with a much broader perspective. Ultimately, for me, it is about being an accountable PR partner to our clients; understanding their business, contributing meaningfully to their growth, and taking responsibility for building and protecting their reputation as they grow.”
Sharma’s previous experience includes leading large-scale brand activation and shopper marketing initiatives. During his time at Wunderman Thompson, he spearheaded a festival shopper campaign across 10 Tata retail brands, including Tanishq, Titan, Croma and Westside.
At Ogilvy Action, he led a rural activation programme for Hindustan Unilever that reached more than four million households. His shopper marketing work at DDB Mudra also earned Gold and Silver recognition at the Abby Awards.
Bloomingdale PR’s Southeast Asia practice works with regional businesses, global brands entering the market and Indian companies seeking expansion across Southeast Asia. The agency currently advises more than 40 brands across 12 sectors.
Sharma’s appointment is expected to further strengthen the agency’s regional capabilities while supporting its ambition to develop a connected communications offering across India and Southeast Asia.
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