Published on: August 13, 2026
Pidilite Industries Limited has unveiled its Annual Report for FY2025-26 with a distinctive focus on celebrating the legacy of advertising veteran Piyush Pandey and his longstanding association with the company.
Moving beyond a conventional financial document, the report highlights the creative partnership between Pidilite and Pandey, whose work played an important role in shaping Fevicol from an industrial adhesive into a widely recognised and culturally relevant Indian brand.
Sandeep Tanwani, Chief Marketing Officer, Pidilite Industries, said, “For decades, Piyush Pandey helped shape the voice of our brands and create stories that became part of India’s cultural fabric. This Annual Report is our way of celebrating a partnership that went far beyond advertising and played a significant role in building enduring consumer trust and brand love for Pidilite. As we reflect on another year of strong business performance, we also wanted to honour the creativity, conviction and storytelling that helped make brands like Fevicol, Fevikwik, Dr Fixit household names across generations.”
The annual report looks back at some of the memorable campaigns associated with Pidilite, including How to Fish the Fevikwik Way, Dum Laga Ke Haisha, The Egg that Hatched a Legend, The Journey that Fevicol Bus Took, The Will that Changed the Game for M-Seal and The Fevikwik Kabadiwalli Fix.
The report concludes with a dedicated chapter titled “End of an Era”, reflecting on Pandey’s contribution to Pidilite and the wider Indian advertising industry.
Pooja Tandon, Chief Design Officer, Pidilite Industries, said, “Our annual reports have always gone beyond reporting numbers. They are an opportunity to reflect Pidilite’s values, culture and the relationships that have shaped our journey. For this edition, we wanted to create something that also serves as a tribute. The design draws on storytelling, bringing together archival material, campaign narratives, personal memories and interactive elements to celebrate Piyush Pandey’s immense contribution to Pidilite and Indian advertising. Every page is a tribute not just to memorable campaigns, but to the creative spirit, cultural insight and human connections behind them. This keepsake edition was truly a collaborative effort, with contributions from Pidilite, its board, Ogilvy, Prasoon Pandey and many others who have been part of this remarkable journey.”
The FY2025-26 annual report therefore combines Pidilite’s corporate reporting with an editorial tribute, documenting the creative ideas, campaigns and relationships that have contributed to the company’s brand legacy.
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