Published on: July 30, 2026
FOX Advertising today announced the extension of its partnership with iSpot, building on a year of successful collaboration that has helped advertisers measure and optimize campaign performance across FOX’s premium linear and streaming inventory.
FOX Advertising and iSpot worked together to deliver always-on attribution and outcomes measurement through FOX AdStudio, FOX’s recently launched unified data and technology platform, enabling brands to drive business results across screens, platforms and audiences.
The partnership has powered campaign measurement across FOX’s portfolio, helping advertisers understand how investments translated into meaningful outcomes – from box office sales to in-store foot traffic.
“The FOX AdStudio was built to help advertisers do more than simply reach audiences at scale,” said Kym Frank, Senior Vice President Research, Fox Corporation. “Our partnership with iSpot has allowed us to prove how connecting with FOX’s engaged fandoms drives measurable business outcomes across every screen, giving advertisers greater transparency, accountability and confidence in their investments.”
As advertisers increasingly demand performance-driven solutions, FOX and iSpot have focused on delivering actionable insights that go beyond traditional reach and frequency metrics. Through FOX AdStudio’s integration with iSpot’s attribution capabilities, advertisers have access to near real-time measurement that links ad exposures directly to consumer actions, delivering a more comprehensive view of campaign effectiveness.
Over the last year, the partnership has demonstrated strong performance across multiple categories and campaigns throughout FOX’s portfolio:
“These results reinforce the value of combining premium video inventory with advanced outcomes measurement that is both proven and trusted,” said Stuart Schwartzapfel, EVP of Media Partnerships at iSpot. “Together with FOX, we’re helping advertisers move beyond assumptions and understand exactly how campaigns are performing in the real world.”
The agreement builds on a relationship between FOX and iSpot that began in 2015, when FOX first adopted iSpot’s real-time TV ad measurement capabilities across its portfolio. Since then, the collaboration has evolved to include creative measurement, audience verification and business outcomes attribution across both linear and streaming environments.
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