Published on: July 30, 2026
YAAP Group has announced the appointment of Sambit Mohanty as its new Chief Creative Officer, strengthening the agency’s creative leadership as it continues to expand its capabilities and deliver impactful brand storytelling.
With more than 25 years of experience in advertising and brand building, Mohanty brings a proven track record of developing campaigns that have resonated with audiences while driving business outcomes. Over the course of his career, he has held creative leadership roles at renowned agencies, including McCann, JWT, Vyas Giannetti, Elephant Design, and several others.
Mohanty has been associated with a number of memorable campaigns across categories, including ‘Shagun Ka Lifafa’ for Ujjivan Bank, ‘Make Your World’ for Nescafé, Facebook’s ‘Thumbstoppers’, and Coca-Cola’s ‘Khud Ko Jaga, Ek Thanda Laga’. His work is recognised for combining creativity with strategic thinking to create campaigns that spark conversations, build brand affinity, and deliver measurable impact.
Known for challenging conventions and embracing bold creative thinking, Mohanty believes in developing ideas that remain authentic to a brand’s identity while pushing creative boundaries. His approach focuses on meaningful storytelling that not only captures attention but also creates lasting connections with consumers.
With this appointment, YAAP Group aims to further strengthen its creative vision, foster innovation, and deliver bold, insight-driven campaigns that create value for brands across industries. The move reflects the agency’s commitment to building a culture of fearless creativity and producing work that resonates with audiences while driving business growth.
