Adsquare enables activation using real-world data segments with Amazon DSP integration

Published on: July 24, 2026

Berlin, Germany — 24 July, 2026 — Adsquare, the leading provider of real-world data for outcome-driven advertisers, today announced a significant data integration with Amazon. Adsquare’s ID-Precise audience segments are from today available for activation within the Amazon DSP.

This enables advertisers to access Adsquare’s rich geobehavioral data on a global scale, underscoring the company’s commitment to delivering high-value, self-discoverable data solutions on the industry’s fastest-growing platforms.

Adsquare’s segments will be made available to Amazon DSP users via the 3P Audience Hub. This allows any advertiser using the Amazon DSP to easily browse, and activate Adsquare’s segments for their Amazon DSP campaigns across various channels.

Key highlights of the integration:

• ID-Precise, Cross-Channel Targeting: Adsquare sends ID-Precise audience segments which are automatically matched to Amazon IDs, enabling cross-channel activation across mobile, display, and video environments within the Amazon ecosystem.
• Off-the-Shelf Availability: The data is self-discoverable on the Amazon DSP 3P Audience Hub, allowing clients to automatically discover and activate segments.
• Data Quality and Taxonomy: The segments are built on rich geobehavioral signals, such as place visits, brand affinity, and consumer shopping patterns ensuring high-quality, actionable data for advertisers.

“As we look to deliver offline data to power online campaigns, we’re delighted to be opening a new channel for outcomes-obsessed advertisers. The Amazon DSP is a growing activation channel, and our focus is on ensuring our high quality, ID-Precise data is easily accessible where brands and agencies need it most,” said Maria Botelho, VP Partnerships. “This integration positions us directly in front of Amazon’s growing base of global brands and agencies, offering them off-the-shelf access to powerful audience segments built on rich geobehavioral signals to drive their campaign performance.”

The new audience segments will be syndicated across the United States, United Kingdom, Germany, France, Spain, and Italy markets for immediate use by advertisers using the Amazon DSP.

Read more: Adform and Adsquare Launch Industry-First Agentic Real-Time Framework Integration

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