Published on: July 17, 2026
Omnicom Media has elevated Harish Iyer to the role of President – Partnerships, Media Capabilities, Ad-Tech & Analytics, expanding his leadership responsibilities across the organisation.
In his new position, Harish will lead the integration of data, analytics, advertising technology and media capabilities across the Omnicom Media Group ecosystem. He will also focus on strengthening strategic partnerships, driving technology-led innovation and delivering advanced, data-driven marketing solutions for clients.
Harish has been with Interactive Avenues for nearly 20 years, progressing through several leadership positions including Executive Vice President, Vice President, Associate Vice President and Media Director. During his tenure, he has overseen national P&L, expanded the agency’s performance marketing, programmatic, analytics and commerce media capabilities, and played a key role in building its integrated digital ecosystem.
With extensive expertise in media strategy, ad-tech, analytics and business transformation, Harish is expected to play a pivotal role in advancing Omnicom Media’s innovation agenda while supporting the group’s next phase of growth.
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