Published on: July 17, 2026
LONDON, UK – 17th July 2026: Bauer Media Outdoor, one of the UK’s leading Out of Home media owners, has announced the launch of Adshel Live Prime, a new high‑impact proposition within its Adshel Live portfolio.
Adshel Live is Bauer Media Outdoor’s national roadside digital 6-sheet advertising network and the UK’s largest, with 4,250 screens in 399 towns and cities (195 unique to Bauer Media Outdoor) and reaching 38 million people fortnightly. This new offering, Prime, guarantees brand visibility with a 1-in-6 loop share for two weeks across the best 190 Adshel Live screens.
The Adshel Live network makes it easy for brands to craft and curate campaigns for national reach and extra impact. Just last year, Bauer Media Outdoor launched Roadblock as part of this network, enabling brands to take ownership of uninterrupted roadside digital Out of Home (DOOH) campaigns across the UK for a minimum of an hour. Now, with Prime, brands can connect with audiences across 23 of the busiest high streets and retail locations, distinctive of Bauer Media Outdoor, with a 92% pedestrian audience.
Bauer Media Outdoor has the largest network of DOOH screens outside London, with 80% of Adshel Live located beyond the M25. As 85% of the population lives outside the capital, campaigns can be crafted with Adshel Live to fit brand objectives using audience planning data to reach desired audiences, and curated with Adshel Live Prime to be at the very heart of the action in the best retail locations and busiest high streets.
Mark Smith, UK Sales Director, Commercial – National Sales at Bauer Media Outdoor, comments: “Adshel Live Prime gives brands the best of both worlds – a key city presence, with genuine local relevance. The network puts brands front and centre with the 62% of consumers who visit a town centre or high street at least once a week. Featuring key locations unique to Bauer Media Outdoor, such as Buchanan Street in Glasgow, Broadmead in Bristol, Briggate in Leeds and Western Road in Brighton, the network is designed to help advertisers show up meaningfully in the places where audiences spend their daily lives.”
Ben MacLaren, Head of Planning at Sky, said: “Adshel Live Prime is a highly valuable OOH offering. Its focus on high-footfall locations across the UK means our campaigns run in premium high-street environments, delivering guaranteed, high-quality visibility. This gives us confidence that our brands are front and centre where people are spending time, helping us build a stronger presence, stay front of mind, and makes the rest of our media work harder.”
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