Published on: July 14, 2026
Accounting software company Xero has appointed SPEED as its media planning and buying agency for Australia and D3 for New Zealand following a competitive agency review.
The appointments strengthen Xero’s media strategy across both markets, with the agencies collaborating to deliver integrated media planning, buying, and strategic insights tailored to the company’s growth ambitions.
Ian Perrin, Managing Partner at SPEED said, “So many clients talk about leveraging data to make fast and effective marketing decisions, but Xero just get it done. It has been a joy to start working with such a passionate and purposeful team there, and we are excited about how SPEED might help them to their next chapter of growth.”
Kevin Allen, Media Strategy Manager said: “We are a deeply analytical business, so we embarked on a rigorous process to find an agency who could not only execute our media requirements but provide unique and business focused insights. SPEED delivered that, and working in tandem with D3 demonstrated their ability to execute effectively across Australia and New Zealand.”
Richard Thompson, Managing Partner at D3 said, “As one of New Zealand great success story, we couldn’t be more excited to be working on such an iconic brand. We have a strong partnership with SPEED based on a similar philosophy and operating beliefs, so we can’t wait to work with them”.
The appointments reflect Xero’s focus on partnering with agencies that combine analytical expertise with cross-market execution capabilities to support its continued growth across Australia and New Zealand.
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