Published on: July 10, 2026
Cheil SWA Group has introduced the Cheil Global Capability Center (GCC) under its Experience Commerce business, reinforcing its offshore delivery capabilities for clients across global markets.
The newly established GCC will function as a centralized offshore hub, bringing together technology, data, customer relationship management (CRM), and digital operations under a single framework. The initiative is designed to enhance service delivery and support international clients with integrated digital and marketing solutions.
According to the company, the center will primarily cater to enterprises across the United States, Europe, the Middle East, and Asia-Pacific (APAC) that are seeking technology, data, and digital expertise from India. The launch marks the first phase of Cheil SWA Group’s broader global expansion strategy as it continues to strengthen its international operations.
Cheil SWA said India’s rapidly growing Global Capability Center ecosystem, skilled technology workforce, agile hiring environment, and vibrant startup landscape were key factors behind establishing the new facility.
Commenting on the launch, Sungkyoon Kim, President and CEO of the Cheil SWA Group, said, “The launch of the Cheil Global Capability Center represents a significant step in strengthening our global delivery ecosystem and reinforces our commitment to Indian market. This strategic evolution positions us to better serve offshore clients who are increasingly looking to India for world-class digital and marketing expertise. The Indian market offers an unparalleled combination of scale, talent depth, and innovation velocity. With GCC, we can deliver more integrated, efficient, and impactful marketing services that drive measurable business outcomes for our global partners.”
The new center reflects Cheil SWA Group’s continued focus on expanding its global delivery network while leveraging India’s capabilities to provide technology-driven marketing and digital transformation services to clients worldwide.
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