Published on: July 9, 2026
Gurugram-based PROHED, a leading Performance Marketing and SEO agency, has been awarded the SEO mandate for Manav Rachna University – one of North India’s most established private universities, encompassing Manav Rachna International Institute of Research and Studies (MRIIRS), Manav Rachna University (MRU), and Manav Rachna Dental College (MRDC).
Manav Rachna’s academic ecosystem spans over 200 programs across engineering, management, law, health sciences, design, and more – serving thousands of students annually and maintaining a strong legacy of academic excellence, research, and industry connect. With growing competition in the education search landscape and an increasingly digital-first student discovery journey, the institution recognized the need for a structured, data-driven SEO strategy to match its stature.
PROHED’s mandate covers the full SEO vertical for Manav Rachna University – from technical site health and on-page optimization across program and course landing pages to keyword strategy, content planning, and organic search growth across all three institutions. The engagement is designed to improve visibility for high-intent admission-related queries, drive qualified organic traffic to priority programs, and build sustained search authority in a competitive segment dominated by both national universities and edtech platforms.
“Manav Rachna has built a strong legacy in higher education through academic excellence, industry relevance, and consistent student outcomes. Our role is to ensure that this credibility is reflected across search, making it easier for prospective students to discover the institution at the moments that matter most. We look forward to building a long-term organic growth engine that strengthens visibility, drives qualified admissions, and reinforces Manav Rachna’s leadership in the education sector,” said Pulkit Dubey, Co-Founder & Director, PROHED.
“Digital discovery is now the first step in every student’s admission journey. We wanted an SEO partner who understands the education space – not just traffic, but intent, conversion, and brand credibility in search. PROHED brings that combination of strategic thinking and execution rigour, and we’re confident this partnership will meaningfully strengthen how prospective students find and evaluate Manav Rachna,” said Tarun Bhaskar, Deputy Director, Marketing & Branding, Manav Rachna Educational Institutions.
Together, PROHED and Manav Rachna University aim to build a robust organic search presence that connects the right students to the right programs – at the right moment in their decision journey.
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