Published on: June 30, 2026
Efficacy Worldwide has strengthened its leadership team with the appointment of Chandradeep Kumar as National Head – Media & Growth. The move is aimed at accelerating the company’s growth strategy while expanding its AI-driven marketing and integrated media capabilities.
In his new role, Kumar will lead Efficacy Worldwide’s media operations across the country and oversee the company’s growth initiatives. He will focus on driving business expansion, enhancing client partnerships, and helping brands leverage the combined power of media, creativity, data, technology, and artificial intelligence to deliver measurable business results.
Kumar brings more than two decades of experience in the advertising and media industry. During his career, he has held leadership positions at WPP, Mudra, Starcom, and most recently at Havas Media Group, where he played a key role in business transformation, media strategy, and client growth.
He has managed integrated media mandates and business development initiatives for leading brands such as Hyundai Motors, Voltas, Voltas Beko, Tata 1mg, JBL, Valvoline, Sujata Appliances, Norton, Zupee, Hamdard, and Emma Sleep. He is also recognised for building high-performing teams, strengthening client relationships, and driving sustainable business growth.
Commenting on his appointment, Chandradeep Kumar said, “Marketing is entering its most exciting phase, where AI, data and creativity are redefining how brands connect with consumers and drive business outcomes. Efficacy has built a strong reputation for combining strategic thinking with execution excellence, and I’m excited to join this ambitious team as we help clients unlock the next wave of growth through integrated, technology-led marketing solutions.”
Vishnu Sharma, Founder & CEO, Efficacy Worldwide, said, “Chandradeep’s appointment marks another significant milestone in Efficacy’s growth journey. Beyond his exceptional media expertise, he brings a rare combination of strategic vision, business leadership, and an unwavering client-first mindset. As brands seek partners who can seamlessly integrate media, creativity, technology, and AI, Chandradeep’s leadership will further strengthen our ability to deliver transformational business outcomes. We are delighted to welcome him as our National Head – Media & Growth and look forward to the leadership he will bring as we continue building one of India’s most future-ready independent marketing organisations.”
Read more: Efficacy Worldwide Strengthens Leadership with Key Senior Appointments Across India
