Published on: June 30, 2026
Creativeland Asia (CLA) Delhi has been appointed as the creative agency for Del Monte India following a competitive multi-agency evaluation process. Under the partnership, the agency will oversee integrated creative communications for the brand across its product portfolio.
The mandate includes developing a long-term creative platform and executing communication campaigns across key product categories. The collaboration aims to strengthen consumer engagement while highlighting Del Monte’s legacy, product expertise, and leadership in the food segment.
Commenting on the partnership, Mayur Chandra, Chief Business Officer, Creativeland Asia, said, “Del Monte is one of those brands that combines a rich global legacy with contemporary relevance. As India’s food culture continues to evolve, consumers are looking for brands that inspire creativity in the kitchen and bring greater enjoyment to everyday meals. We see a compelling opportunity to build a distinctive narrative around expertise, product excellence and the joy of great cuisine, while creating work that is culturally resonant for India. We’re excited to partner with the team and help shape the next phase of the brand’s journey.”
Kiranpreet Kaur, DGM – Marketing, Del Monte Foods, added, “As consumer expectations continue to evolve, it becomes increasingly important to communicate our strengths in a way that is both relevant and inspiring. Creativeland Asia demonstrated a strong understanding of our vision and category dynamics, and we look forward to building impactful brand stories together.”
The business will be managed by Creativeland Asia’s Delhi office, which will lead strategic planning, creative development, and campaign execution for the brand as it looks to strengthen its presence in the Indian market.
Read more: Navonil Chatterjee Joins Creativeland Asia as Chief Strategy Officer
