Published on: June 25, 2026
Mumbai, India, June 25, 2026 – Omnicom Media (OM), an Omnicom (NYSE: OMC) Connected Capability, has been recognized in the COMvergence Final 2025 Global & Regional Billings Rankings as the world’s largest media management organization, with total billings of $75.6 billion.
The report marks the first official confirmation of OM’s global billings scale since Omnicom Media Group and IPG Mediabrands combined to create Omnicom Media, following the close of Omnicom’s acquisition of IPG in late November 2025.
Based on COMvergence’s analysis of the combined organisations, as of the end of 2025, Omnicom Media holds 31% of all global billings managed by the world’s major media groups, finishing $11.8 billion ahead of #2-ranked WPP and $13.2 billion ahead of third-ranked Publicis.
By year’s end, Omnicom Media also rose to #1 in North America with $35.9 billion in billings, $3.9 billion ahead of Publicis Media, and in the USA with $33.1 billion. In LATAM, OM closed the year at the top of the ranking with $2.3 billion in billings, approximately $500 million ahead of Havas Media Network.
Notably, in addition to post-integration scale, the rankings also reflect the substantial impact of several major accounts that were won and/or became effective in 2025, including Amazon, Paramount and Volvo. Closer home in India, Omnicom Media bolstered its roster with notable big-ticket wins such as Tata Motors, Marico and OpenAI.
Florian Adamski, CEO of Omnicom Media said,
“The significance of these rankings isn’t simply that we’re the largest—it’s what that scale enables. When scale is connected through common capabilities, shared intelligence, and world-class talent, it becomes an advantage for clients. It gives us greater access to data, stronger partnerships with the world’s leading media and technology companies, more opportunities to invest in innovation, and more leverage to create better business outcomes.
The same is true for our people. Scale creates more opportunities to build careers across disciplines, markets and capabilities while working on some of the world’s most ambitious brands. That’s the real value of what we’ve built.”
Kartik Sharma, CEO, Omnicom Media India, said,
“In India, growth is no longer driven by size alone, but by the ability to turn data, culture and commerce into business outcomes. The strength of Omnicom Media lies in bringing together global scale and local intelligence. As Indian marketers continue to raise the bar on innovation and effectiveness, we are uniquely positioned to help them unlock growth at scale while remaining deeply connected to the nuances of one of the world’s most dynamic consumer markets.”
At the agency level, OMD once again ranked as the #1 global media agency network, managing $26.9 billion in billings worldwide. The inaugural agency in the Omnicom Media portfolio also topped the North America and EMEA rankings and was ranked #1 in more than a third of the 49 countries evaluated in the report – more than any other agency – including the USA, Australia, Canada, and Hong Kong.
With $2.5 billion in billings awarded in the first six months of 2026 – according to the COMvergence dashboards that track new business performance in real time – including Delta, Dyson, and IBM, and with more than half of that total representing incremental wins, Omnicom Media is also the number one media group for net new business YTD.
The momentum has been equally strong in India. Building on the strength of the integrated Omnicom Media proposition, the organization has continued to expand its market leadership through 2026, securing a portfolio of new business wins with billings exceeding INR 12,000 crore. Key mandates awarded this year include Amazon Music, AMFI and Netflix, further reinforcing Omnicom Media’s position as one of India’s most trusted media and marketing partners.
The COMvergence Final 2025 Global & Regional Billings Rankings evaluate media agency billings across 49 markets representing approximately 96% of worldwide media investment.
