Published on: June 24, 2026
Mumbai, India – Total Media Ventures today announced the strategic expansion of its advertising technology portfolio into India through the launch of Smartifai and Videx, two advanced platforms designed to transform how brands understand, engage, and connect with audiences in an increasingly digital-first world.
“This expansion marks a significant milestone in Total Media Ventures’ broader vision of delivering next-generation artificial intelligence, contextual intelligence, and audience engagement solutions across high-growth global markets.” – Taha Kazmi, CEO, Total Media Ventures
Milva Povo, Country Head – India, will lead Total Media Ventures’ India operations, driving adoption of Smartifai and Videx across the market.
“India is a rapidly evolving digital market with strong growth in real-time engagement and demand for context-driven intelligence. Through Smartifai and Videx, we are enabling contextual solutions and gaming live streaming capabilities that help brands connect better with audiences and drive scalable growth.” – Milva Povo, Country Head – India.
At the heart of the launch is an AI-powered audience intelligence and context unlocking platform that helps brands understand consumer intent, sentiment, behaviour, and content environments in real time. Smartifai enables advertisers to move beyond targeting and deliver relevant, privacy-conscious experiences using machine learning, computer vision, NLP, and contextual intelligence.
Complementing this capability is Videx, a live streaming engagement platform that enables brands to connect with audiences within the rapidly expanding gaming ecosystem. Partnering with premium micro and macro creators, Videx delivers contextually relevant advertising experiences integrated into live-streamed gaming content.
“As live streaming continues to surge in popularity across India, Videx offers advertisers opportunities to engage highly attentive audiences through interactive, non-disruptive, performance-driven content experiences, helping brands build authentic connections and drive engagement within creator-led gaming communities.” –Herman D’souza CEO – Smartifai
Corporate Note
Smartifai and Videx are independent technology platforms being introduced into the Indian market through initiatives led and supported by Total Media Ventures. All trademarks, intellectual property rights, and corporate relationships remain subject to their respective ownership and licensing arrangements.
