Published on: June 16, 2026
EssenceMediacom, part of WPP Media, has strengthened its leadership team with the appointment of Sumit Patil as Business Director. The development was shared through Patil’s LinkedIn profile update.
Based in Mumbai, Patil joins the agency after spending nearly five years at Zee Entertainment Enterprises, where he most recently held the position of Senior Manager. During his tenure, he was responsible for revenue growth initiatives, channel strategy, pricing frameworks, and sales solutions across regional entertainment channels such as Zee Marathi, Zee Bangla, Zee Punjabi, and Zee Sarthak.
Before his stint at Zee Entertainment, Patil was associated with Omnicom Media Group, where he played a key role in developing integrated media strategies for clients across sectors including FMCG, BFSI, healthcare, lubricants, and consumer goods.
Over the years, he has worked with a diverse portfolio of brands, including Skechers, Gala, Too Yumm, Bajaj Motors, Jyothy Labs, Adani Wilmar, SBI, LIC, HDFC, Gulf Oil, Cipla, and Dr Batra.
With extensive experience spanning media planning, client partnerships, revenue strategy, business development, and integrated marketing solutions, Patil brings a strong blend of strategic and commercial expertise to his new role at EssenceMediacom.
His appointment comes as the agency continues to strengthen its capabilities in delivering data-driven media solutions and business growth strategies for clients across industries.
Read more: WPP Media Elevates Anooj Shetty as National Head – Client Development for Advanced TV
