Published on: June 12, 2026
12th June 2026, Mumbai: JioStar, the official broadcaster and streaming partner of the ICC Women’s T20 World Cup, 2026, today announced a diverse roster of sponsors, reflecting the growing conviction brands are placing in women’s sport.
Leading the sponsor line-up are Google Gemini, Herbalife, Havells, and Parle Products as Co-Presenting Partners, representing categories spanning consumer electronics, artificial intelligence, and wellness. Further strengthening the list are Google Pay, Rado, and Campa Energy, as Associate Partners, while adidas comes in as the Title Partner for the pre and post live shows.
This edition also sees three landmark first-time associations: adidas becoming the first global sportswear giant to align with women’s cricket on JioStar; Rado bringing luxury into the live cricket conversation for the first time; and Campa Energy, a new-age brand choosing women’s cricket as its platform to build scale and cultural relevance.
The breadth of participation is consistent with a broader, season-on-season evolution in the advertiser profile of women’s cricket on JioStar with more categories and bigger brands tracking closely the continuous growth it has delivered.
“Brands now view women’s sport as a marketing and growth platform, and this shift can be attributed to Team India’s maiden ICC Women’s World Cup title in 2025. The ICC Women’s T20 World Cup offers advertisers a unique opportunity to align with a property that combines elite competition and a rapidly expanding fan base,” said Anup Govindan, Head of Sales – Sports, JioStar. “The participation of brands across diverse sectors and categories that have never before associated with women’s cricket, is the clearest indicator yet of the commercial maturity this ecosystem is beginning to achieve.”
The ICC Women’s T20 World Cup, 2026, gets underway on 12th June, with hosts England taking on Sri Lanka at 11:00 PM IST in the opening fixture. India will open their campaign against Pakistan on 14th June at 7:00 PM. Fans can catch all the action live on the Star Sports Network and JioHotstar.
Read more: JioStar & ICC Unveil Integrated Marketing Campaign for the ICC Women’s T20 World Cup 2026
