Published on: June 2, 2026
New Delhi, 2nd June 2026: Team Pumpkin, a leading full-service digital agency, has been awarded the performance marketing mandate for MutualFundWala, India’s trusted mutual fund investment platform. The agency will drive MutualFundWala’s digital growth through strategic performance campaigns, leveraging data-driven insights to optimize customer acquisition and investor engagement.
As part of the mandate, Team Pumpkin will manage MutualFundWala’s end-to-end performance marketing efforts, including paid media strategy, campaign execution, and conversion rate optimization across digital platforms. The agency will focus on scaling the brand’s online presence and driving investor registrations and SIP conversions through targeted digital interventions.
Founded in 2005, MutualFundWala is renowned for simplifying mutual fund investments for everyday Indians. The platform offers a seamless way to invest across equity, debt, Gold Funds, Silver Funds, and China-focused international funds making wealth creation accessible for first-time investors and seasoned market participants alike. At a time when gold prices are at historic highs, silver is emerging as a high-growth alternative asset, and China’s market rebound is attracting global attention, MutualFundWala is uniquely positioned as a one-stop destination for smart, future-ready investing.
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Speaking about the collaboration, Mr Shashi Kant Bahl, CEO & Founder, MutualFundWala, said,
“We are looking forward to partnering with Team Pumpkin to strengthen our digital footprint. Their expertise in performance marketing and data-led strategies aligns well with our vision of making mutual fund investments from Gold and Silver Funds to international opportunities accessible to every Indian. We look forward to leveraging their capabilities to scale our platform and reach more investors across the country.”
Swati Nathani, Co-founder, Team Pumpkin, added,
“MutualFundWala is a trusted name in the investment space, and we are thrilled to be their performance marketing partner. Our focus will be on delivering high-impact campaigns that drive investor registrations and SIP conversions, ensuring MutualFundWala continues to grow its market share in the digital-first world.”
Established in 2012, Team Pumpkin is a full-service digital agency offering a wide range of services, including performance marketing, social media management, influencer marketing, content strategy, and more. With a client portfolio spanning multiple industries, the agency specializes in delivering ROI-driven marketing solutions that help brands achieve sustainable growth in an increasingly competitive digital landscape.
The performance marketing mandate for MutualFundWala will be handled by Team Pumpkin’s office in Gurugram.
