Published on: June 2, 2026
Myntra has strengthened its leadership team with the appointment of Madhurima Kumar as Director, Strategy. Kumar shared the news of her new role through a LinkedIn update, confirming that she joined the fashion and lifestyle e-commerce platform in April 2026.
She brings extensive experience in business strategy, corporate planning, and growth initiatives, having spent more than five years at Razorpay. Most recently, Kumar served as Business Head – Ad Platform and Offers, a position she held from February 2024 until April 2026.
During her tenure at Razorpay, she also led several strategic functions, including Head of Corporate Strategy, Corporate Strategy Lead, and Consultant – Corporate Strategy. Her work focused on driving business growth, strategic planning, and expansion initiatives across the organization.
Before joining Razorpay, Kumar worked as a Consultant at Bain & Company between June 2017 and October 2020, advising clients on business strategy and operational improvements. Earlier in her career, she held roles at Deutsche Bank and Keventer Agro, gaining experience across financial services and consumer sectors.
At Myntra, Kumar is expected to play a key role in shaping strategic priorities and supporting the company’s growth agenda as it continues to strengthen its position in India’s competitive e-commerce market.
Read more: Myntra Appoints Ritesh Mishra As SVP & Head Of Category And Revenue
