Published on: June 1, 2026
L’Oréal India has selected Publicis Media as its integrated media agency of record, with the partnership set to begin in September 2026. The move supports the company’s ongoing focus on innovation, Beauty Tech transformation, and building stronger consumer connections through data-led marketing strategies.
As one of L’Oréal’s key growth markets globally, India continues to witness rapid digital adoption and changing consumer behaviors. Through this collaboration, the beauty company aims to leverage advanced analytics, precision marketing, and innovative content integration to deliver more impactful and personalized consumer experiences.
Speaking about the appointment, Jacques Lebel, Managing Director, L’Oréal India, said: “India is one of L’Oréal’s most strategic growth markets globally, driven by a rapidly evolving consumer landscape and accelerating digital adoption. As we enter our next phase of growth, it is imperative that our media ecosystem is as innovative and future-ready as our brands, enabling us to scale impact, deepen consumer engagement, and unlock new opportunities at the intersection of technology, creativity, and commerce. At L’Oréal, we believe in building long-term, value-driven partnerships anchored in shared growth and mutual trust, and as we evolve our ecosystem to meet future needs, we are pleased to partner with Publicis Media, whose expertise in data, analytics, and full-funnel consumer understanding aligns with our ambition to further strengthen brand resonance and consumer engagement in this dynamic market.”
Emphasizing the importance of adapting to changing consumer journeys, Saloni Shah Javeri, Chief Digital and Marketing Officer at L’Oréal India, added: “The way consumers discover, experience, and shop beauty is evolving faster than ever, with content, commerce, and media increasingly converging into a unified journey. This necessitates a more integrated, data-led, and agile approach to media planning from focus shifts from mere reach metrics and engagement numbers to what truly captures the attention of our consumers.. Through this partnership, we aim to build a precision-driven ecosystem that not only enhances efficiency and effectiveness but also delivers meaningful, personalised consumer experiences at scale. We would like to thank our incumbent, Wavemaker who have been on this journey with us over the past decade and a half. We thank our teams at Wavemaker for all the hard work, passion and rigour they have dedicated on our business and wish them the best.”
With Publicis Media coming on board, L’Oréal India plans to further strengthen its media effectiveness, digital capabilities, and consumer engagement efforts across its extensive portfolio of beauty and personal care brands.
Read more: Dyson Shortlists Omnicom Media, WPP Media And Publicis Media In Global Media Review
