Published on: May 11, 2026
Jaguar Land Rover (JLR) has selected WPP as its preferred integrated media agency partner following an extensive global review process that lasted nearly nine months, according to industry executives familiar with the development.
The highly competitive pitch reportedly focused on integrated media planning, luxury brand positioning, audience targeting powered by data, and cross-platform media capabilities as JLR looks to strengthen its premium market presence in India and globally.
The India media business is estimated to be valued at around ₹400 crore. The account was previously managed by Hearts & Science, part of Omnicom Group’s agency network. Existing agency partners on the broader business included Accenture Song for creative duties and Omnicom for media responsibilities.
JLR’s global measured media spending was estimated at nearly $475 million in 2025, making the account review one of the most closely monitored developments in the advertising and media industry this year.
Responding to the development, a JLR spokesperson said, “JLR is pleased to confirm that it has now successfully completed its period of exclusivity with WPP. As such, WPP is now JLR’s preferred agency for the delivery of JLR’s creative advertising and media services subject to the successful completion of all contractual requirements.
“JLR would like to place on record its thanks to both Omnicom and Accenture Song for their years of service and for their professionalism and collaboration during the tender and exclusivity period,” the spokesperson added.
Jaguar Land Rover, which owns the Jaguar and Land Rover brands, is among the United Kingdom’s leading luxury automotive manufacturers. The company became a wholly owned subsidiary of Tata Motors in 2008 and officially entered the Indian market in 2009. Over the years, India has evolved into a key strategic market for JLR as demand for luxury vehicles continues to grow across metropolitan cities and emerging affluent regions.
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