Published on: April 29, 2026
tgthr. has bolstered its senior leadership team with the appointment of Shamima Pereira as Business Head and Sonia Kumar as AVP – Strategy and Brand Solutions Lead.
These strategic hires come as the agency continues to scale its integrated offering, combining creative, media, and production capabilities under a unified model.
Shamima Pereira brings over 14 years of experience across leading agencies such as FCB Ulka, Leo Burnett, Publicis, Scarecrow, and The Womb. She has worked with prominent brands including Amul, Indian Oil, Garnier Colour Naturals, NBA, Heineken, and Cathay Pacific Airways. In her new role, she will lead client relationships and oversee business operations.
“Joining tgthr. marks an exciting new chapter in my journey,” said Shamima. “The agency’s unique model, where creative, media, and production collaborate seamlessly under one roof, allows us to deliver truly integrated, future-forward solutions. tgthr. is at a pivotal stage of creating impactful work, and I look forward to being part of this journey.”
Sonia Kumar joins the agency with experience from Dentsu Webchutney and DDB Mudra, in addition to Leo Burnett. Her portfolio spans diverse sectors including QSR, technology, automotive, FMCG, and hospitality, having worked on brands such as McDonald’s, ASUS, Swiggy, Nestlé, and Starbucks. At tgthr., she will head the strategy function and lead brand solutions.
“I’ve always been deeply passionate about building meaningful brand stories, and strategy has been at the core of that journey. For me, great brands are built at the intersection of sharp strategy and compelling storytelling. I’ve always been excited by that space” said Sonia. “I am excited joining tgthr. gives me the opportunity to push those boundaries further and create work that is both impactful and culturally relevant.”
Commenting on the appointments, Aalap, Co-founder and CCO of tgthr., said, “As we continue to challenge traditional agency models, bringing in fresh minds like Shamima and Sonia is crucial. Their combined expertise in business growth and strategic depth will be instrumental in delivering the cohesive, high-impact outcomes our clients expect from tgthr.”
Read more: Aalap Desai, Ex-CCO, Dentsu Creative India Launches TGTHR, a full-funnel ad agency
