Published on: April 28, 2026
Mumbai, Tuesday | 28th April 2026: Infectious Advertising has elevated Siddhartha Singh from Chief Operating Officer to Chief Executive Officer and Managing Partner, recognising his significant contribution to the agency’s growth and evolution.
Going forward, Nisha Singhania, Co-Founder and Managing Partner, who has also served as CEO, will focus on strategic initiatives and driving the agency’s next phase of growth.
Siddhartha has played a pivotal role in building the agency’s operational backbone while shaping a culture that prizes strategic rigour and creative courage. He has strengthened client partnerships and helped steer the agency through a phase of sustained growth.
In his new role, Siddhartha will work closely with the founders to lead Infectious Advertising into its next phase—driving deeper integration of strategy and creative, building enduring client relationships, and continuing to invest in talent and culture.
Speaking on the elevation, Nisha Singhania and Ramanuj Shastry, Co-Founders and Managing Partners, Infectious Advertising stated, “Siddhartha understands both the ambition and the soul of this agency. This elevation reflects the trust he has earned over the years.”
Speaking on his new role, Siddhartha Singh, CEO, Infectious Advertising said, “Infectious has always been about creating work that people care about. I’m humbled by the trust and excited to lead the agency at a time when there is a significant opportunity to create real impact.”
This leadership transition reinforces Infectious’ commitment to nurturing talent from within and building a future-ready organisation rooted in its core values
Read more:
