Published on: April 22, 2026
Spotify has introduced its Ads Manager platform in India, allowing businesses to independently plan, execute, and track advertising campaigns across audio, video, and display formats on the platform.
With this rollout, Spotify has broadened access to its advertising inventory, enabling a diverse set of advertisers—including enterprises, agencies, startups, D2C brands, and SMBs—to directly activate campaigns. Advertisers can use flexible payment options such as credit cards, pre-paid credits, and invoicing.
The platform offers end-to-end campaign control, allowing users to set up, manage, and optimise campaigns within minutes. Ads can be delivered across music and podcast environments through both in-feed and in-stream placements, supporting multiple creative formats.
Spotify Ads Manager also enhances targeting capabilities by leveraging listener behaviour insights such as mood, context, and real-time intent, moving beyond traditional demographic targeting. This enables brands to deliver more relevant messaging aligned with user activity and listening habits.
Globally, Spotify has observed that campaigns combining audio, video, and display formats drive stronger results, including higher incremental sales lift and improved return on ad spend. These multi-format strategies have also led to better purchase completion rates.
The platform includes advanced features such as Split Testing to evaluate creative performance across key metrics like completion rate, click-through rate, and cost per click. Additionally, Automated Bid functionality uses machine learning to optimise campaign performance in real time.
Spotify has integrated creative tools within Ads Manager, allowing advertisers to upload assets, generate audio ads, and use AI-powered tools for scriptwriting, voiceovers, and music mixing. Measurement solutions like Spotify Brand Lift, Spotify Pixel, and Conversions API are also included, along with third-party integrations such as IAS, DoubleVerify, Appsflyer, Kochava, and Branch. A new App Installs objective further strengthens performance-driven capabilities.
India continues to be a key market for Spotify, with users spending nearly two hours daily on the platform, making it an integral part of their routines.
Commenting on the launch, Arjun Kolady, Head of Sales at Spotify India said, “Spotify sits at the intersection of two powerful forces for advertisers — an audience that is in fan mode, with high intent, high emotion, and high recall, and an evolving platform where culture is created, discovered, and amplified across audio and beyond. With Spotify Ads Manager now live in India, we are making it possible for brands of every size — whether you are a CMO at an enterprise brand, a media agency buyer, or a growing D2C business — to reach these audiences directly and drive measurable impact. And for India’s musicians, labels, artist managers, and podcasters, this is equally significant — Spotify Ads Manager gives them the tools to promote their work and connect with a global audience directly from India.”
Read more: Adform And Spotify Power Smarter Multiformat Media Buying With Local Expertise And Global Reach
