Published on: April 10, 2026
New Delhi, April 09, 2026: Ruokamill, a science-backed nutrition brand focused on delivering holistic, age and gender specific nutritional solutions, has appointed Fifth Archer, a Delhi-based integrated communications consultancy for its public relations mandate.
The company was founded with a vision to bring a more comprehensive approach to everyday nutrition. While much of the market continues to focus on single nutrients, particularly protein, Ruokamill is built on the belief that overall health requires a broader and more balanced nutritional intake.
The brand’s product range is designed to address the evolving nutritional needs across different life stages, including children, teenagers, adults, and seniors. Its formulations are developed with guidance from experienced nutrition experts and aligned with established scientific frameworks, including recommendations from the Indian Council of Medical Research (ICMR).
According to national health data, micronutrient deficiencies continue to remain a concern in India. Nearly 57% of women aged 15-49 is anaemic, while 35% of children under five are stunted, highlighting gaps in overall nutrition. Additionally, ICMR data indicates that a significant proportion of the population does not consistently meet recommended daily intake levels for essential nutrients such as proteins, vitamins, and minerals.
Ruokamill aims to contribute to addressing these gaps through thoughtfully developed nutrition blends that combine multiple nutritional elements, including proteins, vitamins, minerals, probiotics, and other functional ingredients, to support everyday nutritional intake.
Fifth Archer will drive integrated communication strategies, including brand relations and thought leadership positioning for the company. The partnership will focus on strengthening Ruokamill’s presence across national media while building deeper awareness around holistic nutrition, which India needs.
Commenting on the association, Chirag Yadava, Founder, Ruokamill, said, “With Ruokamill, we aim to build awareness around the importance of complete nutrition beyond just Protein. The body requires a balanced intake of protein, vitamins, minerals, probiotics, and other essential nutrients to support overall wellbeing. As conversations around preventive healthcare grow in India, it becomes increasingly important for consumers to have access to credible, science-backed, and well-balanced nutrition solutions. We are excited to partner with Fifth Archer to strengthen our brand narrative and take this conversation to a wider audience.”
Vikram Mahajan, Co-Founder, Fifth Archer, added, “Ruokamill is addressing a very real and underserved gap in India’s nutrition landscape. We look forward to working closely with the team to amplify their vision and create impactful brand stories.”
With this partnership, Ruokamill aims to accelerate its growth journey and strengthen its positioning as a science-led, consumer-first brand in India’s rapidly evolving health and wellness ecosystem.
