Published on: April 9, 2026
Ogilvy Group, part of WPP, has named Carol Reed as its first-ever Global Chief Innovation Officer.
In her new role, Reed will focus on developing and scaling technology-driven products and services, while strengthening key areas such as social media, influencer marketing, and sports and entertainment. She will also play a pivotal role in driving strategic partnerships and identifying acquisition opportunities. Reed will report directly to Laurent Ezekiel, Global CEO of Ogilvy.
“There’s just so much change happening between consumer behavior shifting, and culture changing constantly,” Reed said in response to ADWEEK’s questions about why the company chose to add the role now. “At the same time, you have technology accelerating with AI.”
The appointment reflects Ogilvy’s increased focus on innovation as it navigates evolving consumer expectations and rapid technological advancements, particularly in the age of AI.
Read more: Shrungeri Pawale Joins Ogilvy India As Creative Technologist
