Published on: April 7, 2026
April’26, Mumbai: One Hand Clap, a leading new-age creative agency & production house has acquired seeding and distribution firm Agenseed, marking its entry into the distribution segment as it looks to expand its role in the marketing value chain and unlock new growth.
The agency expects the distribution vertical to contribute up to 15% of its overall revenues over the next 12–18 months, signalling a strategic shift beyond pure creative services.
The move comes as amplification has become central to campaign performance. With over 90 million posts shared daily on Instagram and brands allocating 25–35% of digital budgets toward distribution and creator-led reach, agencies are increasingly integrating propagation into their core offerings.
Agenseed, founded by Monish Hardasani and Akram Malik, will operate as the agency’s dedicated distribution arm. The acquisition is a key move in One Hand Clap’s strategy to become a full-stack creative and distribution company. This enhanced position will allow the company to scale revenue, strengthen client relationships, and increase its competitive presence within India’s rapidly expanding digital advertising market.
Aakash Shah, Founder, One Hand Clap, said: “The future of advertising is not just about executing great ideas, but it’s about placing them intelligently. This acquisition is a strategic step toward building a more complete creative business. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams and accelerating our growth trajectory. With Agenseed, we’re adding depth to how our ideas travel. Monish and Akram bring strategic sharpness and a fresh, narrative-driven thinking that perfectly complements our creative DNA.”
Monish Hardasani, Co-Founder, Agenseed, added: “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source, helping campaigns gain momentum faster and more organically.” The integration earlier into the creative process would help campaigns gain stronger cultural traction. He added.
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with brands including Swiggy, Netflix India, CRED, Bumble, BGMI, and Ather, and secured investment from Zerodha co-founder Nikhil Kamath last year.
The acquisition reflects a broader shift in the agency landscape, as firms build end-to-end capabilities to compete in an increasingly fragmented attention economy.
Read more: One Hand Clap Secures Investment from Zerodha’s Nikhil Kamath
