Croma has appointed Piush Kothari as its Chief Customer Experience Officer. Kothari announced his new role via a LinkedIn post.
In his new position, Kothari will focus on enhancing customer journeys across both online and offline touchpoints, ensuring a seamless and engaging experience for consumers.
Expressing enthusiasm on the new role, Kothari said, “I’m looking forward to working with Shibashish and the incredible team at Croma where we want to keep raising the bar by keeping customers at the centre of what we do. From the moment someone comes to any of our store – physical or online, all through the ownership experience”.
Prior to joining Croma, Kothari served as Executive Vice President and Head of Subscriptions (SVOD) and Media at JioHotstar, where he led subscription growth and partnerships. Before that, he spent nearly six years with The Walt Disney Company.
With over 24 years of experience, Kothari has held leadership roles at organisations such as Welspun Group, Aditya Birla Group, and Accenture, bringing extensive expertise across industries.
Read more: Croma Appoints Shibashish Roy as CEO
