Global programmatic media partner MiQ has introduced MiQ Sigma in India, marking a new step in its effort to help marketers navigate the increasingly complex digital media ecosystem using AI.
The launch comes six years after the company began operations in India, initially offering programmatic advertising solutions to brands and agencies. With Sigma, MiQ aims to support advertisers in managing multi-platform campaigns by bringing greater clarity, consistency and operational efficiency to media activations.
MiQ Sigma has been developed to streamline campaign planning and execution, particularly for initiatives that span multiple platforms and involve high operational complexity. The platform integrates planning, activation and measurement capabilities to help marketers make more informed decisions across channels.
The offering also builds on MiQ’s strategic data partnership with Samba TV, which provides cross-screen television insights and analytics. This collaboration enables advertisers to access unified intelligence across devices, supporting more connected campaign planning and performance measurement.
Commenting on the launch, Gurman Hundal said, “With MiQ Sigma, our focus is on enabling better decisions for Indian brands in an increasingly complex yet opportune market. India represents one of the most dynamic advertising markets globally, and Sigma is built to scale with the market and adapt to India’s unique diversity across language, content and consumption to deliver superior and measurable media outcomes to brands.”
Varun Mohan added, “Our ambition in India is to simplify decision-making in an increasingly complex media environment. MiQ Sigma is built to help advertisers move beyond fragmented planning and toward more connected, accountable outcomes across screens.”
The launch underscores MiQ’s continued focus on leveraging AI, data partnerships and cross-platform intelligence to support marketers in achieving more measurable and integrated media outcomes in India’s evolving advertising landscape.
