Digital marketing agency Interactive Avenues has secured the social media mandate for select brands of confectionery major Perfetti Van Melle, according to industry sources.
The partnership marks a new collaboration between the agency and the confectionery company known for popular brands such as Center Fresh, Alpenliebe, Happydent and Mentos, among others.
Part of the IPG Mediabrands network, Interactive Avenues operates as a full-service digital marketing agency with expertise spanning media planning, social media management, programmatic advertising, data and analytics, search marketing and e-commerce solutions.
Perfetti Van Melle India is one of the country’s leading confectionery manufacturers, with a strong footprint across gum, candy and chewy segments. Its portfolio includes well-known brands such as Center Fresh, Center Fruit, Alpenliebe, Happydent and Mentos, which have a significant presence in the Indian market.
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