Multiply.co, a collaborative AI platform purpose built for creative agencies to find unique insights, creative ideas and deliver pitch perfect strategies under time pressure, today announces that it is partnering with NoA’s agencies across the entire Nordic region.
The move will see NoA agencies, which include NoA | Åkestam Holst in Sweden, NoA | &Co. in Denmark, NoA | Bob the Robot in Finland, NoA | Anorak in Norway and more, adopting Multiply’s tools and products across their daily workflows.
Multiply.co, founded in 2020 by serial tech entrepreneurs Rasmus Adler Wahlberg, Oskar Lissheim Boethius and Henrik Eneroth, helps creative and internal agencies understand their clients better, deliver value faster and unlock new levels of growth to win in the AI transformation of the industry.
The deal follows an initial trial of the technology with NoA | Åkestam Holst, who utilised Multiply across insights, strategy, planning and new business. In many projects run with Multiply, the NoA | Åkestam Holst team was able to proactively deliver value beyond the expectations in the brief.
Erik Årnell, CEO at NoA | Åkestam Holst, commented: “One of the most important roles of a creative agency is helping great talent do more of what they do best. Thanks to new technology, we can now reduce time spent on operations and free up time for creativity. With Multiply, our goal is to give our team the gift of time — so they can focus on high-impact creative work that delivers greater value for our clients.”
NoA decided to expand its relationship with Multiply on the back of this successful trial.
Mikael Jørgensen, Group CEO at NoA, explained: “We’re using a range of AI tools today, and we’re developing our own too, because we want to remain at the forefront as our industry shifts. Multiply helps us bring structure to collaboration across NoA – streamlining workflows, improving the flow between agencies, and creating a shared way of working when client business runs across multiple companies. That gives our teams more time and headspace to focus on the work that creates real impact for our clients.”
Rasmus Adler Wahlberg, Co-founder and CEO of Multiply, said: “We are beyond excited to work with all the amazing creative talent at the NoA group to help them do even better work for their clients. In our opinion, the real potential of AI is not everyone getting an assistant, but AI helping us work together better at scale. Together with the NoA leadership, we are looking forward to unlocking the full collective intelligence of their agencies across the Nordics.
