Ogilvy Thailand announced the appointment of Pete Thasorn Boonyanate as its new Chief Creative Officer (CCO), effective March 1, 2026. This pivotal leadership change signals Ogilvy’s continued commitment to pioneering creative excellence and driving transformative growth for its clients in Thailand and across the region.
Boonyanate, a highly respected name in the advertising industry, brings a dynamic vision, extensive experience, and a proven track record of award-winning creativity to Ogilvy Thailand. In his new role, he will be responsible for spearheading the agency’s creative output, nurturing talent, and ensuring Ogilvy remains at the forefront of innovative and effective brand-building solutions.
This appointment follows the decision of Gumpon Laksanajinda to step down from his day-to-day operational role as CCO after an exceptional 25-year tenure with Ogilvy. Under Laksanajinda’s visionary leadership, Ogilvy Thailand significantly elevated its creative reputation, delivering groundbreaking campaigns that earned widespread recognition both locally and internationally.
“We are incredibly excited to welcome Pete Thasorn Boonyanate to lead our creative charge,” said Jiravara Virayavardhana, Chief Executive Officer, Ogilvy Thailand. “Pete’s fresh perspective, dynamic leadership, and unwavering commitment to pushing creative boundaries perfectly align with Ogilvy’s ambition for the future. He has a profound understanding of modern marketing and the ability to inspire teams to craft impactful work that resonates deeply with consumers.”
Virayavardhana added, “We extend our deepest gratitude to Gumpon Laksanajinda for his extraordinary 25 years of dedicated service. His creative passion and instrumental role in shaping Ogilvy’s legacy have set an incredibly high bar for excellence, driving us to be a top player not just in Thailand, but across Asia Pacific. We wish him the very best in his new chapter.”
Reed Collins, Chief Creative Officer, Ogilvy Asia Pacific, commented, “A heartfelt ‘Khob khun krub’ to Gumpon, building a truly special creative legacy at Ogilvy and shaping the unique spirit of Thai advertising! And to Pete, a massive, enthusiastic welcome to the team! We can’t wait to see you build on that brilliant foundation and lead us into an even more exciting creative future.”
Pete Thasorn Boonyanate joins Ogilvy Thailand with a distinguished career marked by innovative thinking and success across integrated platforms. His portfolio demonstrates a keen ability to blend strategic insight with compelling execution.
“I’ve long admired Ogilvy’s enduring legacy and its powerful commitment to ‘making brands matter’,” said Pete Thasorn Boonyanate. “It’s an immense privilege and an exciting challenge to now lead the creative team here. My focus will be on fostering a culture of brave ideas, where talent thrives, and where we consistently deliver groundbreaking work that not only solves business problems but truly shapes culture and sets new benchmarks for effectiveness and innovation for our clients.”
Boonyanate’s appointment is poised to strengthen Ogilvy Thailand’s position as a creative powerhouse, further enhancing its capabilities in brand building, digital transformation, and integrated marketing solutions across its diverse client roster.
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