London, UK – February 4th 2026 – Samsung Ads has today announced it will provide marketers with direct programmatic access to its premium Samsung TV Plus ad inventory through Amazon DSP. The integration is already launched in the United States and Canada and is now available in Europe.
Samsung TV Plus, Samsung’s free ad-supported TV and on-demand (AVOD) service, continues to set the industry standard for free ad-supported TV with an unparalleled offering of over 3,500 free channels across 30 territories globally, plus tens of thousands of on-demand shows and movies. With over 100 million monthly active users, the service achieved record-breaking growth that continues today, with streaming hours increasing 25% year-over-year in 2025, driving engagement to new heights. Today, Samsung TV Plus is one of the most-used free streaming services in the world and the #1 Free Ad-Supported Streaming app on Samsung Smart TVs, which comprise the world’s #1 Smart TV footprint.
Samsung TV Plus offers a growing library of content spanning fan-favourite titles such as Keeping Up With… and Jamie Oliver, alongside popular categories including news, entertainment, lifestyle, sport and music. The service has recently expanded its live and creator-led offering with live Bundesliga football match coverage, alongside new channels from globally recognised creators including LADbible, Dhar Mann and Mark Rober. As viewing habits continue to shift, these fan-favourite sports and creator platforms are increasingly embracing Connected TV to reach audiences exactly where they are.
“Gen Z Samsung Smart TV viewers are embracing streaming TV, watching an average of 1 hour and 38 minutes of streamed content per day on Samsung TVs in Europe,” said Alex Hole, SVP Samsung Services Europe. “CTV offers ideal opportunities for brands to connect with a highly engaged audience. Extending our offering with Amazon DSP allows us to give greater accessibility to brands wanting to access our premium inventory on Samsung TV Plus.”
With Samsung Ads premium inventory available via Amazon DSP, advertisers gain seamless access to premium connected TV inventory at scale. By leveraging trillions of shopping, browsing, and streaming signals, Amazon DSP enables advertisers to reach relevant audiences, devices and publishers across the open internet. With industry-leading low-tech fees, Amazon Ads helps advertisers achieve their business objectives, from brand awareness to driving sales.
“By creating a new connection between Amazon DSP and Samsung TV Plus, we’re providing another way for brands of all sizes to reach highly engaged audiences, at scale, where they’re already spending their time,” said Piers Heaton-Armstrong, VP, Sales, Amazon Ads Europe. “This collaboration reinforces our commitment to simplifying the media buying landscape for advertisers. Regardless of whether brands want to run their ads across Amazon properties, third party streaming providers, or the wider open internet, we can help them do that.”
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