Enormous has announced the appointment of Pankaj Nihalani as Head of Creative for its Mumbai office, further strengthening its leadership bench as brands seek partners who blend bold creativity with strong business thinking.
The move signals Enormous’ continued commitment to building long-term, scalable brand ideas and deepening its role as a strategic partner for marketers aiming to move beyond conventional approaches.
Pankaj joins Enormous from Ogilvy, where he most recently held the role of Executive Creative Director. With over 16 years of industry experience, he is recognised for his sharp strategic lens, understated leadership style, and ability to deliver impactful work for large, complex brands.
Throughout his career, Pankaj has led work across diverse and demanding categories, partnering with brands such as Axis Bank, Rin, Adani, Perfetti, Pidilite, FOGG, and Ambuja Cement, among others. His portfolio includes award-winning campaigns that have received both creative and effectiveness recognition, reflecting a strong balance between originality and scale.
His notable work for brands like FOGG and Adani stands out for leveraging deep cultural insight and disciplined execution to drive significant brand impact. This ability to create disproportionate value for established brands makes his appointment a strategic addition to Enormous’ creative leadership.
Beyond advertising, Pankaj brings a strong storytelling sensibility. In 2024, he wrote a feature film that won Best Screenplay and Dialogues, underscoring his depth of craft and narrative thinking.
Commenting on the appointment, Ashish Khazanchi, Managing Partner, Enormous, said, “Pankaj is one of those rare creative leaders who combines instinct with intent. He understands the pressures of large brands, the realities of scale, and the responsibility that comes with influence. As Enormous grows into its next phase, his presence adds serious weight to our creative leadership.”
Speaking on his move, Pankaj Nihalani added, “Enormous represents the kind of advertising I’ve always believed in, bold, honest, and deeply committed to the craft. I’ve known Ashish for years and have always admired the energy and ambition he brings to building something meaningful. With the momentum Enormous has today, this felt like the right place to do the most impactful work of my career.”
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