Zee Entertainment Enterprises Ltd. has announced the appointment of Sandeep Mehrotra as Chief Operating Officer – Advertisement Revenue, effective 3 February 2026.
In his new role, Mehrotra will focus on strengthening and expanding Zee’s advertising revenue streams by harnessing the growing convergence between its linear television and digital platforms. He will be based at the company’s Mumbai headquarters and will report directly to Punit Goenka, Chief Executive Officer, Zee Entertainment Enterprises Ltd.
As part of the leadership structure, Laxmi Shetty will continue to head the advertisement revenue vertical as Head – Advertisement Revenue, Broadcast & Digital, with an emphasis on accelerating revenue growth under Mehrotra’s strategic leadership.
Commenting on the appointment, Punit Goenka, CEO, Zee Entertainment Enterprises Ltd., said, “The evolving entertainment landscape demands sharper monetisation strategies that are outcome-driven and platform agnostic. As we sharpen our revenue generation capabilities to build sustained growth for the future, we are also taking strategic steps to enhance our bench strength with experienced leaders. I am glad to welcome Sandeep, whose deep understanding of the advertiser ecosystem and expertise to build integrated monetisation frameworks across linear and digital segments, will play a pivotal role in driving sustainable and diversified growth for the Company. I look forward to working with Sandeep and team closely, to build a stronger and converged revenue generation model in line with our long-term ambitions.”
Speaking on his appointment, Sandeep Mehrotra, Chief Operating Officer – Advertisement Revenue, Zee Entertainment Enterprises Ltd., said, “I am pleased to join ‘Z’ at this pertinent juncture, as the Company builds a robust monetization engine for the future. The long-term aspirations of the Company present a unique opportunity to drive higher engagement with advertisers and deliver meaningful value. ‘Z’ has a robust presence across the linear and digital segments, and I look forward to leveraging these strengths to shape a furthermore integrated and scalable advertisement revenue ecosystem for the future.”
Mehrotra brings extensive experience in managing large-scale profit and loss portfolios, multi-brand monetisation strategies, and enterprise-level growth across complex consumer-driven organisations. Prior to joining Zee, he was associated with Culver Max Entertainment Pvt. Ltd. (formerly Sony Pictures Networks India) as Head of Advertisement Sales – Network Channels.
With this appointment, Zee aims to further strengthen its advertising monetisation framework and accelerate long-term, diversified revenue growth across platforms.’
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