JioBlackRock Investment Advisers Private Limited, the equal joint venture between Jio Financial Services Limited and BlackRock Inc., has announced the appointment of Madhurita Sengupta as its Chief Marketing Officer. The move strengthens the leadership team as the firm builds a new, investor-first wealth and advisory platform for the Indian market.
In her new role, Sengupta will be responsible for driving brand strategy, customer engagement, and the digital marketing roadmap. She will play a central role in defining how Jio BlackRock engages with India’s expanding base of retail and affluent investors, at a time when the firm is focused on raising standards of accessibility, transparency, and customer-centric investment advice.
With close to two decades of experience, Sengupta brings deep expertise across marketing, digital sales, and customer experience. Her career has been marked by a strong focus on leveraging technology to enable long-term, trust-driven relationships, particularly within digital-first and consumer-facing financial ecosystems.
Before joining Jio BlackRock Investment Advisers, she held senior leadership positions at Amazon Web Services, DBS Bank, Vodafone India, and HSBC. Across these organisations, she led large-scale initiatives spanning brand development, customer journey transformation, and data-led marketing, delivering personalised and contextual experiences at scale.
At Jio BlackRock Investment Advisers, Sengupta will work towards building a differentiated, purpose-led brand aligned with the joint venture’s vision of making high-quality investment advice more intuitive and relevant for Indian investors.
She holds an MBA from XLRI Jamshedpur. Beyond work, Sengupta is passionate about exploring global cultures, technology, and Hindustani classical music.
Her appointment reflects Jio BlackRock’s continued focus on building strong leadership capabilities as it prepares to scale its presence in India’s rapidly evolving wealth and advisory landscape.
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