Skylight Mediakart has strengthened its senior leadership with the appointment of Ruchika Pathak as Head of Agency Relationships & Partnerships. In this role, she will focus on deepening collaborations with leading media agencies and advertisers, while driving national-level growth for the company’s digital advertising business.
Ruchika will be tasked with scaling Mediakart’s agency partnerships to accelerate revenue growth and expand its presence across key digital channels. Her mandate includes building long-term strategic relationships that support Mediakart’s ambitions in emerging advertising solutions.
With over 22 years of experience across agency relations, digital advertising, adtech, and sales, Ruchika brings extensive industry expertise to the organisation. She has previously held senior leadership roles at Times Internet, Inshorts, and KlugKlug, where she led revenue growth and partnership initiatives. Over the course of her career, she has worked closely with major agency networks such as WPP, Publicis, IPG, OMG, Havas, Dentsu, Madison, and several boutique agencies, delivering integrated business solutions at scale.
At Skylight Mediakart, she will collaborate closely with Saurabh Bhatouria, Nishant Tyagi, Anurag Chopra, and Shahad Anand to drive growth across focus areas including contextual advertising, Connected TV, and telco-led targeting offerings.
Commenting on the appointment, Shahad Anand, Business Head, Mediakart, said: “As we continue on our growth journey, Ruchika brings the right blend of experience, relationships, and strategic thinking to strengthen our agency and brand partnerships. She fills a critical gap in our leadership team, and we are excited about the many chapters ahead as we begin this journey together.”
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