Havas has been appointed to the European Commission’s newly awarded five-year Framework Contract, strengthening its role as a key strategic communications partner for European institutions. Under this mandate, Havas will support a range of communication assignments for the European Commission and its principal Directorates-General, working across EU Member States and beyond.
Notably, Havas is the only France-based European communications group selected for the framework, reinforcing its position as a leading authority in large-scale, pan-European strategic communication. The appointment builds on Havas’ long-standing relationship with the European Commission, following several successful communication initiatives delivered in previous years.
Guided by its philosophy of “Thinking Europe, speaking to Europeans,” Havas brings together its extensive European agency network with international expertise to deliver integrated communication solutions. Coordinated by Havas Paris, this model blends continent-wide strategic alignment with strong local market understanding, ensuring European policies are communicated in ways that resonate meaningfully with citizens.
“Europe’s strength lies in its diversity. The strength of European communication lies in its ability to build connection, meaning and understanding between institutions and citizens,” said Julien Carette, CEO of Havas Paris.
To meet the growing complexity faced by public institutions and international organisations, Havas will deploy its integrated operating model that combines strategic consulting, creative capabilities and media expertise. This is further reinforced by H/Advisors, the Group’s global strategic advisory network supporting reputation management, influence and public diplomacy, and by the Converged.AI platform, which unites advisory, creative and media talent to deliver coherent and measurable outcomes at scale.
“What major institutions are looking for today are partners capable of understanding complexity, grasping its human implications, and translating it into clear and accessible narratives. This is precisely what our integrated model enables,” added Raphaël de Andréis, CEO, Havas Creative Europe.
Through the framework contract, Havas will contribute to communications around major European public policies, including employment, justice, health, defence, and economic and social transformation, as well as the protection of freedoms, shared values, and the rule of law. In an increasingly fragmented and mistrustful media environment, the Group aims to promote clarity, foster informed dialogue, and strengthen cohesion across Europe.
The appointment also highlights Havas’ strong European roots, reflected in its Paris headquarters, Amsterdam Stock Exchange listing, and a deeply embedded agency network across the continent. Combined with its global footprint, this positions Havas to operate effectively at scale while remaining sensitive to local contexts.
“Being a European group today means embracing a particular responsibility: to defend a model founded on dialogue, democracy and openness to the world,” said Stéphane Fouks, Chairman of H/Advisors and Executive Vice President of Havas Group.
Havas views the European Commission’s selection as a strong endorsement of its integrated model and its ability to support institutions and organisations navigating complex reputation, influence and transformation challenges across Europe.
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