Scribbld has announced the appointment of Mustanseer Jawadwala as Chief Growth Officer, strengthening its leadership team as the agency enters a new phase of structured expansion across India and the UAE. The appointment signals Scribbld’s intent to formalise growth planning while building a scalable operational foundation.
In his new role, Jawadwala will be responsible for shaping revenue frameworks, strengthening partnerships, diversifying service offerings, and building leadership depth across teams. His mandate includes creating predictable business pipelines, expanding integrated marketing solutions, and enabling teams to independently manage end-to-end mandates. He will also play a key role in consolidating Scribbld’s India operations while supporting its growing presence in the UAE.
Jawadwala brings experience from his time as Assistant Manager at Paisabazaar, where he contributed to building ad sales solutions, go-to-market strategies, and revenue pipelines. His professional journey includes working with brands such as HDFC Bank, ICICI Bank, IDFC Bank, Vidhu Vinod Chopra Films, and Benaras Media Works. Alongside his corporate career, he has also spent over nine years as a Chemistry educator.
Commenting on his appointment, Mustan Jawadwala, Chief Growth Officer, Scribbld, said: “Scribbld is at a very exciting inflection point. What drew me in was the opportunity to build repeatable growth frameworks while preserving the culture and creative depth the team has built. My focus will be on creating strong systems that make teams more efficient, building meaningful partnerships, and strengthening India operations in a way that supports our UAE and future global expansion. The goal is sustainable growth, not growth for the sake of it.”
Jawadwala added that Scribbld is well positioned to establish a strong presence across the Middle East and Africa over the next six to eight quarters, before evaluating further global expansion opportunities.
Kajol Bheda, Founder of Scribbld, said the appointment reflects the agency’s evolution into a more scalable and future-ready organisation. “As Scribbld expands across markets, we’re investing in leadership that can scale both our ambition and our standards. Mustan brings a structured, forward-looking approach to growth, and I’m confident he will add meaningful depth to the organisation we are building for the long term.”
She further noted that Jawadwala’s appointment strengthens Scribbld’s leadership bench by sharpening growth planning, partnerships, and revenue systems, while preserving the agency’s culture. “It’s not about filling a gap; it’s about elevating the foundation we’ve already built.”
In the near term, Jawadwala will focus on strengthening India’s leadership team, enhancing service capabilities, improving operational processes, and positioning India as a scalable hub to support Scribbld’s UAE expansion.
Read more: Kajol Bheda On Building Scribbld: From Pandemic Beginnings To Global Growth
