Vadilal Industries Limited has named Ravi Makwana as its new Chief Marketing Officer (CMO). Makwana announced his appointment through a LinkedIn post, marking his move to one of India’s most iconic ice cream brands.
Sharing his excitement about the new role on Linkedin, Makwana wrote: “I am super excited to work on this very beloved brand that I so devoured growing up. Almost feels surreal to work on the brand that was hands down the best part of my childhood!
India is on a cusp of Ice Cream explosion and the Ice Cream wars have just begun. Both, incumbent brands getting aggressive as well as insurgents creating new categories and formats, it will be interesting to fight this out in the market,” he wrote in the post announcing the new role.
Makwana joins Vadilal from Zydus Wellness, where he served as Category Head after joining the company in May 2024. His career spans leadership roles across leading consumer brands, including Tim Hortons India, Tata Consumer Products, and Asian Paints.
With extensive experience in brand building and category growth, Makwana is expected to play a key role in strengthening Vadilal’s marketing strategy as competition intensifies in India’s rapidly evolving ice cream market.
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