BMW Group Asia has announced that Rene Gerhard will take over as Managing Director starting 1 February 2026. Rene, who joined the BMW Group in 2002, brings over two decades of experience across Germany, India, Australia, and Thailand.
“I am extremely excited to welcome Rene to Singapore, where he can leverage his extensive global sales experience, to lead the diverse and dynamic markets that make up the BMW Group Asia region,” said Ritu Chandy, Senior Vice President Region Asia Pacific, Eastern Europe, Middle East and Africa, BMW Group.
Current Managing Director, Lars Nielsen, will move to Munich to take on the newly created role of Head of Sales Steering & Strategy for Region Asia Pacific, Eastern Europe, Middle East and Africa.
“I would also like to take this opportunity to thank Lars for his leadership and commitment to developing the BMW Group Asia region during his tenure. Under his leadership, BMW secured the number one position in the premium market in Singapore and is leading the premium segment across the BMW Group Asia region. Lars also oversaw the start of local production in Vietnam and helped guide the BMW Group Indonesia team in expanding its footprint for both the BMW and MINI brands across the country,” added Ritu Chandy.
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