Omnicom has named Vineet Bajpai as the Chief Executive Officer of Omnicom Production India, tasking him with expanding the company’s integrated production, content, and delivery capabilities amid the transformative post-IPG acquisition phase reshaping India’s advertising ecosystem.
Bajpai is widely recognised as one of the most dynamic entrepreneurial leaders in Indian advertising. He founded Magnon Solutions at just 22, building it into one of the country’s pioneering digital agencies before it was acquired by Omnicom. His later role as CEO of TBWA India strengthened his reputation for steering creative organisations, driving digital evolution, and elevating client servicing across complex networks.
His appointment underscores Omnicom’s ambition to position India as a major production and content hub within its global framework. As the combined organisation aligns multiple production, studio, and execution functions, Bajpai is expected to play a critical role not only in operational expansion but also in harmonising legacy systems, technology infrastructures, and diverse talent pools to build a cohesive production ecosystem suited for India’s fast-growing digital market.
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