Shashi Sinha has been named Strategic Advisor to the newly integrated media strategy and buying unit formed under the Omnicom–IPG alignment for the Asia-Pacific region. The appointment is one of the most pivotal leadership steps since the merger, setting the tone for how the combined organisation will operate across APAC.
Recognised as one of the most respected figures in India’s media landscape, Sinha will play a central role in shaping the strategic direction of the consolidated network. His responsibilities are expected to span organisational streamlining, market planning and driving the integration of capabilities across the two legacy groups’ media divisions.
Industry experts believe Sinha’s deep experience in scaling large, complex media ecosystems makes him a crucial figure in this transition. His guidance is anticipated to help maintain stability, sharpen strategic focus and strengthen the competitive position of the unified entity as it adapts to the rapidly shifting regional media environment.
Read more: Dheeraj Sinha Appointed CEO Of McCann Worldgroup India Following Omnicom–IPG Merger
