Netflix India has announced the appointment of Vamsi Murthy as its new Senior Director and Head of Marketing, strengthening the streaming giant’s leadership team as it continues to expand its footprint in the Indian entertainment market.
Murthy brings over 18 years of expertise in marketing, brand strategy, and audience growth across some of India’s most influential digital, entertainment, and consumer-tech brands. His extensive experience spans senior roles at Jiostar, Disney+ Hotstar, BookMyShow, ZEE5, Myntra, MakeMyTrip, and Reliance Communications, where he has led high-impact campaigns, full-funnel marketing strategies, and transformative brand initiatives.
During his tenure at Disney+ Hotstar, Murthy played a pivotal role in shaping the platform’s entertainment and sports marketing identity. He spearheaded marquee campaigns for blockbuster titles and major cricket properties, helping the platform scale its reach and establish a dominant position in India’s streaming landscape.
At BookMyShow, he led marketing efforts during the pandemic, navigating unprecedented challenges and driving audience engagement across digital events. His previous roles at Myntra and MakeMyTrip focused on strengthening brand positioning, accelerating user acquisition, and building large-scale consumer marketing programs.
In his new role at Netflix India, Murthy will lead the platform’s marketing strategy and execution, focusing on driving engagement, strengthening brand resonance, and expanding Netflix’s influence across India’s fast-growing entertainment ecosystem.
Netflix’s latest leadership move underscores its commitment to investing in local expertise and building strong, culturally relevant marketing narratives as streaming consumption continues to rise across the country.
