Leading UAE-based media companies Media World and Pixels World have announced the appointment of Firas Salha as Acting Group Chief Executive Officer (CEO).
This strategic leadership transition reinforces the group’s commitment to continuity, innovation, and accelerated growth across its multi-platform media, digital-out-of-home (DOOH), and out-of-home (OOH) advertising services.
With nearly two decades of experience in the regional media industry, Firas Salha brings deep expertise in digital transformation, commercial leadership, and media innovation. Before assuming his new role, he served as Chief Commercial Officer at Pixels World, where he played a pivotal role in revolutionizing the digital OOH advertising ecosystem and transforming outdoor spaces through technology-driven storytelling.
In his new position, Salha will lead both Media World and Pixels World toward their next phase of evolution—focusing on innovation, operational excellence, and creating value-driven partnerships with clients and stakeholders across the Middle East.
As Acting CEO, Salha aims to redefine the standards of modern media, aligning the group’s growth strategy with emerging opportunities in digital transformation, data-driven advertising, and customer engagement.
His leadership will further solidify Media World’s and Pixels World’s positions as key players in the region’s rapidly expanding media and advertising industry.
The management extended its best wishes to Firas Salha as he begins this new chapter, expressing confidence that his forward-thinking approach will yield significant outcomes and contribute meaningfully to the organizations’ ambitious growth goals.
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