National, 04th November 2025: DealShare, India’s homegrown value e-commerce platform, has unveiled its new brand campaign, ‘Mehnat Ki Kamayi, Haq Se Bachao’, following its recent consumer-first relaunch across key markets — Jaipur, Lucknow, Kolkata, and some parts of NCR (Ghaziabad and Gurugram).
The relaunch marks DealShare’s transition from a next day delivery model to a 2-hour delivery model on a consumer-first, savings-led e-commerce platform, backed by renewed leadership, upgraded supply chains, and a sharper focus on the aspiring middle India.
With this campaign, DealShare positions itself as the savings destination for value-conscious India, those who take pride in making every rupee work harder.
Context and Strategy
In a market where quick-commerce and premium e-grocery players have prioritized convenience, DealShare is reclaiming the conversation around value, the true currency of Bharat’s mass consumer economy.
The campaign builds on the insight that the vast value-conscious middle India remains underserved by platforms focused primarily on speed. Rooted in the belief that saving isn’t a compromise but empowerment, it reflects DealShare’s transformation into a savings-first platform built on three pillars: Price, Assortment, and Experience.
It celebrates households that plan, compare, and buy smart, not out of necessity, but out of pride.
“Mehnat Ki Kamayi, Haq Se Bachao is more than a campaign; it’s a cultural stance,” said Kamaldeep Singh, CEO, DealShare. “We want to celebrate the strength and pride that come with smart saving. At DealShare, our mission is to defend every Indian’s right to save, helping families stretch their earnings without compromise and feel proud of every smart choice they make.”
Creative Thought and Execution
Conceptualized by Bates India, the brand film captures everyday moments of decision-making, when families balance aspiration with prudence, and convenience with conscience. Told through a grounded, human lens, it celebrates Indian households that plan, manage, and save with quiet pride. The narrative turns smart shopping into an act of dignity and self-respect, blending realism with emotional warmth.
The film underscores how DealShare combines affordability, trust, and convenience, through:
“The idea was to humanize savings, to show that stretching your rupee is an act of wisdom, not restraint,” said a spokesperson at Bates India. “We wanted the film to feel real, grounded, and emotionally resonant, capturing the dignity behind everyday choices. At its heart, the idea celebrates India’s saver mindset, where saving isn’t stinginess but strength.”
Additional Campaign Information:
Campaign Rollout
Brand relaunch film:
Creative Team
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