Baroda BNP Paribas Mutual Fund has announced the appointment of Yogesh Apte as Head of Digital Business, marking a strategic move to strengthen its digital transformation journey and enhance investor experiences.
In his new role, [Name] will lead initiatives aimed at accelerating digital innovation, advancing distribution strategies, and redefining investor engagement through technology and data-driven insights. His mandate includes leveraging digital ecosystems to design richer investor journeys, drive AI-led personalization, and build smarter acquisition and engagement loops.
Commenting on his appointment, Yogesh shared,
“I’m happy to share that I’m starting a new position as Head of Digital Business at Baroda BNP Paribas Mutual Fund! The mandate ahead is clear — elevate investor experience, accelerate digital experience, distribution, and bring innovation to the forefront.”
He further emphasized the importance of partnership-led growth, adding that Baroda BNP Paribas Mutual Fund is looking to explore collaborations that push boundaries in AI-led personalization, audience intelligence, and next-gen digital distribution.
The appointment underscores Baroda BNP Paribas Mutual Fund’s commitment to driving customer-centric innovation, building future-ready digital infrastructure, and reimagining how investors connect with mutual fund solutions.
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