Indo National Limited, the maker of the iconic consumer electrical brand Nippo, has announced the appointment of Shardul Bist as Chief Marketing Officer (CMO).
With over 16 years of experience across leading FMCG and consumer brands, Shardul brings expertise in marketing strategy, brand building, and digital channels. Prior to joining Indo National Limited, he worked across FMCG, food, and brand consulting, serving as Head of Marketing at USV Pvt. Ltd., where he led marketing and P&L functions for the consumer nutrition division. He played a pivotal role in strengthening category growth and brand equity across markets and new channels.
Before USV, Shardul was Category Head at Mother Dairy, leading marketing for the value-added products segment and delivering campaigns ranked among the Top 100 marketing campaigns of the year by Brand Equity. He also led new product launches and repositioned brand architecture for FMCG beverages, emphasizing the brand core, “Stimulating togetherness through conversations.” Shardul has also held marketing and e-commerce roles at Modi Naturals and holds a PGDM in Brand Communications from MICA, Ahmedabad, and a BBA from Indraprastha University, New Delhi.
Commenting on the appointment, Pavan Kumar BVS, Chief Executive Officer, Indo National Limited, said, “As Indo National continues its journey of transformation and diversification, Shardul’s appointment marks a strategic step towards building stronger consumer connections and modernizing our brand architecture. His proven marketing acumen and digital-first approach will help us shape a more contemporary and sustainable future for Nippo.”
Expressing his thoughts on joining Indo National Limited, Shardul Bist said, “It’s an exciting time to join a legacy brand like Nippo that’s continuously evolving with changing consumer needs. My focus will be on revitalizing the brand’s identity, deepening consumer engagement, and strengthening its presence across both traditional and emerging channels along with entering new spaces. I look forward to contributing to Indo National’s vision of building a future-ready, purpose-driven brand.”
Known for its innovation and a legacy spanning over 50 years, Indo National Limited is steadily transforming into a modern, sustainability-focused organization. The appointment of Shardul Bist reinforces the company’s commitment to brand evolution, digital transformation, and customer-centric growth in its next phase of expansion.
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