Mumbai, 28 October 2025 – Vudoo, a global provider of commerce media technology, and Kargo, a leader in delivering breakthrough omnichannel ad solutions across premium publishers for global brands, have announced a strategic partnership that makes scalable, shoppable advertising experiences accessible across leading digital environments.
The alliance represents a key moment in the evolution of commerce media, shifting it from early innovation to a core, full-funnel capability for brands and agencies. Together, the two companies are making it possible to activate interactive, shoppable ad formats at scale seamlessly within premium, brand-safe publisher ecosystems, linking inspiration and purchase in a single moment.
By integrating Vudoo’s commerce media technology into Kargo’s premium advertising exchange advertisers can now deploy high-impact creative that not only captures attention but drives measurable action and conversion. Kargo’s AI-powered ad formats span display, CTV, video, mobile, and social, delivering omnichannel reach and precision targeting across premium, brand-safe environments. Its cookie-less, privacy-first solutions allow brands to connect with consumers safely and effectively, maximising engagement and impact. With no extra lift required, advertisers can traffic campaigns through Kargo as they normally would, simply selecting Vudoo’s commerce solutions to add shoppable capability to their chosen formats.
This collaboration gives agencies and advertisers an efficient way to launch, measure, and optimise commerce-enabled campaigns, making every Kargo ad format shoppable, bridging the long-standing gap between brand-building and performance marketing, while leveraging Kargo’s unique ability to combine creativity, scale, premium inventory, and precision targeting
Cam Dinnie, COO, Kargo APAC, said:
“Our partnership with Vudoo allows Kargo to extend premium creative, advanced targeting, and brand-safe inventory into scalable shoppable experiences, helping brands reach the right audiences in the right context, at scale and in a privacy-first way. This partnership strengthens Kargo’s commerce media solutions,empowering brands to drive deeper consumer engagement and deliver meaningful commercial outcomes.”
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Nick Morgan, Founder & CEO, Vudoo, said:
“Commerce media isn’t a trend. It’s the future of how brands build relationships and drive measurable outcomes. Our partnership with Kargo represents a pivotal moment in making shoppable experiences accessible and scalable across premium, high-attention environments. The next era of advertising will be defined not by impressions, but by interactions that lead to outcomes that enable commerce everywhere.”
Paul Blackburn, Chief Growth Officer, Vudoo, said:
“What excites us about this partnership is the scalability it brings. Kargo’s rich media formats give advertisers impact, reach, and context in online content environments, while Vudoo’s technology adds outcomes with the ability to turn creative into a digital shopfront. Together, we’re making commerce media a practical reality for agencies, retailers, and brands who want to connect inspiration with transaction in a single moment.”
The partnership underlines a broader industry transformation where creative accountability, data integrity, and commercial performance converge. By embedding commerce functionality directly into premium ad formats, Vudoo and Kargo enable agencies and advertisers to measure the full customer journey from engagement to transaction, within the same campaign ecosystem.
Kargo creates memorable experiences to captivate consumer attention and deliver the only media marketplace with 100% premium supply for brands. With a suite of exclusive cross-channel advertising solutions, it is the choice for leading brands looking to drive meaningful customer connections across mobile, desktop, connected television, and social. Focused on performance, Kargo helps the world’s largest advertisers achieve incremental brand lift and higher returns on ad spend. For publishers, Kargo’s proprietary platform maximises revenue per impression through unique creative and targeting solutions.
Vudoo is a global, award-winning commerce media technology company that transforms content and ads into interactive, shoppable experiences. Our shoppable formats and SDKs work across display, video and CTV, integrated with leading commerce platforms and payment gateways to deliver closed-loop attribution and measurable outcomes for brands, agencies and retailers. Learn more at vudoo.com.
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